Tina at INFUZE 
By Milad Mehdizadeh, For decades, the standard playbook for encouraging sustainable travel has been: change the attitude, and the behaviour will follow. We have relied on ’soft‘ measures, like awareness campaigns and pro-environmental messaging, to nudge people out of their cars and onto bikes or buses. However, our research suggests we might be looking at … Read more
This Wednesday, 28 January Greg Marsden will give oral evidence to the Transport Committee based on a response submitted to the inquiry on Joined-up journeys: achieving and measuring transport integration. The inquiry comes as the Government has announced plans for an Integrated National Transport Strategy, setting the direction for how transport should be designed, built … Read more
We are proud to announce that INFUZE has had a paper published in Global Research in Action, selected papers from the 34th World Design Congress. INFUZE researchers from the Royal College of Art attended the congress in London to share insights about our work and our approach to collaborative design. The paper introduces INFUZE and … Read more
By Milad Mehdizadeh, Back home in Iran, I was one of those people who liked driving everywhere, and I eventually managed to buy a decent car. My friends and society treated owning a car as an investment, achievement, and as a sign of progress in life. When I started researching transport about 13 years ago, … Read more
By Dan Phillips, On 21st September a small team of INFUZE researchers descended on Horsforth Hall Park to join a day of climate action festivities with everyone from the orchestra of objects (making music with found things) to repair cafes, bike fixers and apple pickers. We met hundreds of people walking their dogs, taking their … Read more
INFUZE is inviting families, friends and neighbours across Leeds to take part in a three-week experiment exploring different ways to access cars without needing to own them. Our “Car When We Need It” experiment aims to explore whether having easy access to a car, only when it is needed, could work for and benefit local … Read more
By Greg Marsden, This originally appeared on Fleet News What do people want from their transport system? Sustainable Mobility Week and the forthcoming Integrated National Transport Strategy are both opportunities to further flesh out what can feel like an age-old debate. It is possible to point to places in the middle of big cities where … Read more
Over the last few months INFUZE has run two Creative Assembly workshops at Leeds City Museum. At the first event, we brought citizens together from across Leeds to listen, learn and collaborate. We explored our shared philosophies, values and emotions and together we designed a set of guiding principles for a future transport system that’s … Read more
Sharing a car is an idea that has been around in some form for many decades. More recently changes in technology and a renewed interest in sustainable living have led to more curiosity about carsharing. Finding ways for more people to get access to shared cars could play an important role in creating a future … Read more
By Luma Al-saadi, When we think about car emissions, most of us picture exhaust fumes coming from a tailpipe. However, the reality is much bigger. Every vehicle on the road carries an invisible footprint which includes the energy and resources used to make it, how we drive it, and even how it’s recycled at the … Read more