By Dr Rachel Johnson and Dr Tami Kalsi-Rogers At Transport for West Midlands, we’ve run a number of innovative projects trialling how we might persuade people out of their cars and into other forms of transport. One of these projects was the Coventry Mobility Credits scheme. In 2021, this scheme offered residents of Coventry the … Read more
UK transport system needs a radical rethink to meet Net Zero commitments In 2021 the UK Department for Transport published the Transport Decarbonisation Plan, a multistep plan to achieve a net zero transport system by 2050. However, it appears that this ambition has been quietly scaled back in recent years with no explanation. A … Read more
By Beate Kubitz, If you live in an area that’s not on a major route, the chances are you will have to walk further to get to a bus stop. The buses may not arrive very often and there’s likely to be less choice of where you can travel to. Demand responsive buses can fill … Read more
By Anna Turner, Head of Creative Solutions, Ahead Partnership, At Ahead Partnership we believe that collaboration between researchers, designers, and young people can be an enabler to truly inclusive growth and tangible social impact. As INFUZE continues to explore what better transport for everyone might look like, we’ve worked in partnership to ensure that young … Read more
By Milad Mehdizadeh, For decades, the standard playbook for encouraging sustainable travel has been: change the attitude, and the behaviour will follow. We have relied on ’soft‘ measures, like awareness campaigns and pro-environmental messaging, to nudge people out of their cars and onto bikes or buses. However, our research suggests we might be looking at … Read more
This Wednesday, 28 January Greg Marsden will give oral evidence to the Transport Committee based on a response submitted to the inquiry on Joined-up journeys: achieving and measuring transport integration. The inquiry comes as the Government has announced plans for an Integrated National Transport Strategy, setting the direction for how transport should be designed, built … Read more
We are proud to announce that INFUZE has had a paper published in Global Research in Action, selected papers from the 34th World Design Congress. INFUZE researchers from the Royal College of Art attended the congress in London to share insights about our work and our approach to collaborative design. The paper introduces INFUZE and … Read more
By Milad Mehdizadeh, Back home in Iran, I was one of those people who liked driving everywhere, and I eventually managed to buy a decent car. My friends and society treated owning a car as an investment, achievement, and as a sign of progress in life. When I started researching transport about 13 years ago, … Read more
By Dan Phillips, On 21st September a small team of INFUZE researchers descended on Horsforth Hall Park to join a day of climate action festivities with everyone from the orchestra of objects (making music with found things) to repair cafes, bike fixers and apple pickers. We met hundreds of people walking their dogs, taking their … Read more
INFUZE is inviting families, friends and neighbours across Leeds to take part in a three-week experiment exploring different ways to access cars without needing to own them. Our “Car When We Need It” experiment aims to explore whether having easy access to a car, only when it is needed, could work for and benefit local … Read more