By Dr Rachel Johnson and Dr Tami Kalsi-Rogers At Transport for West Midlands, we’ve run a number of innovative projects trialling how we might persuade people out of their cars and into other forms of transport. One of these projects was the Coventry Mobility Credits scheme. In 2021, this scheme offered residents of Coventry the … Read more
By Milad Mehdizadeh, For decades, the standard playbook for encouraging sustainable travel has been: change the attitude, and the behaviour will follow. We have relied on ’soft‘ measures, like awareness campaigns and pro-environmental messaging, to nudge people out of their cars and onto bikes or buses. However, our research suggests we might be looking at … Read more
Sharing a car is an idea that has been around in some form for many decades. More recently changes in technology and a renewed interest in sustainable living have led to more curiosity about carsharing. Finding ways for more people to get access to shared cars could play an important role in creating a future … Read more
by Elena Alyavina, Our ‘Call to Action’ survey has now reached over 400 Leeds residents! The survey includes a variety of open-ended questions including: “What journeys would you find most difficult without a car?” This question lies close to the core objectives of INFUZE. So far 356 respondents used the opportunity to voice their opinions … Read more