By Milad Mehdizadeh, For decades, the standard playbook for encouraging sustainable travel has been: change the attitude, and the behaviour will follow. We have relied on ’soft‘ measures, like awareness campaigns and pro-environmental messaging, to nudge people out of their cars and onto bikes or buses. However, our research suggests we might be looking at … Read more
This Wednesday, 28 January Greg Marsden will give oral evidence to the Transport Committee based on a response submitted to the inquiry on Joined-up journeys: achieving and measuring transport integration. The inquiry comes as the Government has announced plans for an Integrated National Transport Strategy, setting the direction for how transport should be designed, built … Read more
We are proud to announce that INFUZE has had a paper published in Global Research in Action, selected papers from the 34th World Design Congress. INFUZE researchers from the Royal College of Art attended the congress in London to share insights about our work and our approach to collaborative design. The paper introduces INFUZE and … Read more
Sharing a car is an idea that has been around in some form for many decades. More recently changes in technology and a renewed interest in sustainable living have led to more curiosity about carsharing. Finding ways for more people to get access to shared cars could play an important role in creating a future … Read more