The attitude illusion: why changing minds is not enough for sustainable travel behaviour

By Milad Mehdizadeh, For decades, the standard playbook for encouraging sustainable travel has been: change the attitude, and the behaviour will follow. We have relied on ’soft‘ measures, like awareness campaigns and pro-environmental messaging, to nudge people out of their cars and onto bikes or buses. However, our research suggests we might be looking at … Read more

Leeds residents tell us what journeys would be most difficult without a car

tiny cars on a map of Leeds

by Elena Alyavina, Our ‘Call to Action’ survey has now reached over 400 Leeds residents! The survey includes a variety of open-ended questions including: “What journeys would you find most difficult without a car?” This question lies close to the core objectives of INFUZE. So far 356 respondents used the opportunity to voice their opinions … Read more